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»Humans are nothing but a pest on this planet!« Concerningly widespread, it's a somewhat understandable position in light of our wreckingball impact on Earth's vital systems. Still, there is a different position and self-image available to us. How do we qualify?
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A recession is easier to navigate if you know how to, and marketing can make all the difference here. A measured strategic response will suit you better than a fear-based fumble. How to set yourself apart and get an edge on your (unsustainable) competitors?
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International regulations hold much needed potential for healthy disruption, but they have grown to be a two-edged sword over the last years – if not before. What are dangers to be aware of around the EU Green Claims Directive?
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With the latest EU directive, all claims of sustainability have to be confirmed by independent third parties. Vague claims that can’t possibly be proven will be outlawed. As the EU makes a larger move against greenwashing, companies and their marketers will see serious regulatory disruption. How to sail safely?
There is a lot to say about your product? Whatever makes your innovation stand out, doesn’t necessarily sit well with shrinking attention spans. Sustainability doesn’t always translate into an edge in communication. This article gives a roadmap on how to make it happen.
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A 2021 study found that new sustainable product launches lose against their unsustainable competition – and we can't afford it. To sell sustainability successfully, align with how our brain is processing information since hunter gatherer times.
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Life is based on carbon and even atmospheric CO₂ could turn out to be a good actor, instead of a villain to be locked away. If CO₂-driven climate change isn't the right focus to right our environmental wrongs, what is?
After the individual carbon footprint and carbon credits, we are now waiting to be blessed with personal carbon trackers. Are there ulterior motives and trojan horses in messages of individual environmental responsibility?
Is carbon offset all heartfelt environmental concern, or have we mistaken opportunistic greed for true environmental action? The expectation of historic investment returns could introduce other motivations.
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Do we see an extraordinary rise in atmospheric CO₂-levels, leading to record temperatures never seen before? Geological records say no. Have we missed the heartbeat of the global climate?
We have this weird obsession with CO₂-levels and the global climate, but true sustainability takes more than burying some carbon bricks underground. Is »the entire planet« a good pick to measure sustainability?
We aim at carbon to soften our environmental impact, but are we aiming at the right target? Looking at life in general, carbon doesn't seem so bad: It’s decidedly carbon-based,
In the past decades and up to this point in time, our economic paradigm has it’s focus on making things more efficient. Chances are that if you studied the classical way of engineering, industrial design or management, you are in the habit of dancing to this exact tune while forgetting about eco-effectiveness.
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What do scientists have to say about the technical vision and implementation challenges of Cradle to Cradle? Let's cherish their feedback and consider their points with scrutiny – not gobble it all blindly just because it’s scientists talking.
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What do scientists have to say about the biological vision and philosophy of Cradle to Cradle? Let's cherish their feedback and consider their points with scrutiny – not gobble it all blindly just because it’s scientists talking.
